The Ultimate Guide to Whatever

How-to articles are among the most popular pieces of content on the web, but only if they’re easy to read and answer readers’ most pressing questions. A well-written ultimate guide will establish your brand as a leader in its niche, drive high-value traffic to your site, and lead to conversions.

To make your ultimate best guide as reader-friendly as possible, break up the text into chunks using H2, H3, and H4 headers, bullet points, and other readable design elements. This makes it easier for your audience to scan and skim, so they’ll be more likely to keep reading and convert to customers.

If you’re looking for a birding field guide, start by browsing at bookstores and libraries. Choose one that portrays the birds closest to how you see them in nature and is comfortable to hold. Also check whether the range maps are convenient and accessible. If you find a bird that you’re interested in, look at the illustrations to ensure you can identify the species accurately. The Peterson Guide to Birds of North America and the Sibley Field Guide to Birds of Eastern and Western North America are both highly regarded. Both are comprehensive (for their regions), but the Sibley guide is much larger and heavier.

The Blue Guides are uniformly excellent, but they’re expensive and heavy. This edition gets a clarifying colorful spruce-up and is the most practical version of this great series to date. The photographs, maps and plans are all good, but the detailed survey of art and architecture is a bit overwhelming for people who just want to get from A to B.

Another top-notch guide, the Michelin Green Guides are encyclopedic and provide small but useful chapters on history, lifestyles, arts and culture. They’re especially helpful for planning travel to off-the-beaten-track destinations.

A classic, this guide is a must-have for anyone interested in Rome’s ancient and modern sites and life. The authoritative narrative and photos are a joy to read. It’s the best book for armchair or pre-travel study of the city, but it may be too heavy and cumbersome to use on site.

A comprehensive and handy reference, this book is the most useful for European repo traders. It recommends standards that have been formulated from market experience to help avoid uncertainties or disagreements about transactions that might otherwise disrupt the orderly trading and settlement of repos. It also codifies the rules of certain markets, where this has been thought to be helpful.